Service Innovation

Providing the tools, insight and resources to launch new services that drive significant revenue and profit.

The significance of Service Innovation

As they face pressure from all directions, small and medium-sized professional service firms understand innovation will drive their growth. Whether it is the introduction of new services, improving existing ones, or the implementation of fresh business models, change and adaptation are crucial.


Understanding innovation’s importance is different to having the resources to ensure necessary changes are made. Whether it is insight that allows you to discover opportunities or well-informed decision-making mechanisms that support growth strategy initiatives, we provide a comprehensive solution.

Our approach

By working with you in an end-to-end partnership, you’ll be able to shape an impactful, value-added service offering. Typically, we’ll start with detailed market research and creative ideation sessions. Next we’ll design the tools, people and processes your new service requires. Finally, we’ll develop a go-to-market strategy, and produce the necessary sales and marketing collateral – including service descriptions, case studies and blogs – for a successful multi-channel launch.

A subset of our services includes:

  • Primary/secondary market and customer research
  • Trends forecasting
  • Assessing your internal capabilities and external competition
  • Ideation workshops, including focus groups with internal and external stakeholders
  • Value proposition design
  • Business model innovation
  • Service design
  • Customer experience (CX) and user experience (UX) design
  • Go-to-market strategy formulation
  • Talent sourcing
  • Marketing strategy formulation and implementation